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SQA's new branding is securing their position in Scotland. The brand line It Can Be Done encapsulates SQA's positive and inclusive way of working, helping support Scotland's new qualifications and appealing to business and industry.
Traditional and digital advertising is supported by print and online to reinforce the importance of training to Scotland's future.
The bold and distinctive campaign is designed to support SQA’s strategy to help Develop the Young Workforce in Scotland.
The SQA Journeys video has been used to launch the initiative online and in exhibitions across the country
Watch the video here:
Scottish Vocational Qualifications have been helping people get a job, or do a better job for 25 years. S.O. Creative were commissioned to design a logo and produce a video to mark the occasion.
Watch the video here:
SQA work closely with businesses and industry to promote the value of qualifications in an increasingly competitive world.
As part of the new Curriculum of Excellence, SQA have introduced a range of new qualifications backed up by a comprehensive communications programme.
The new brand is opening up new markets, projecting SQA's expertise out to the rest of the UK to bring SQA's qualifications and services to new audiences.
The combination of traditional and online media is establishing SQA's credentials.
SQA is increasingly looking further afield for new opportunities. The new brand, supported by Scotland's international reputation for educational excellence, is making inroads in counties as far afield as China, Myanmar, Dubai, and the United States.
We focussed on the consistent excellence of the awards, while using language to add a local flavour in countries as diverse as Sri Lanka, Myanmar and Malaysia.
The same awards have a very different appeal in the US, reflected in the different approach adopted in the marketing.
SQA's Oil & Gas qualifications are now being promoted from the US to the Middle East. Again the message is consistent, but the treatment varied.
SQA has been in China for over 10 years. The new Ambassadors programme was designed to cement the partnership, and Chinese centres have even been involved in SQA's own Star awards.
SQA are involved in a growing number of projects designed to help candidates study, and centres to offer a more complete service.
S.O. Creative helped launch the MySQA service in 2008, allowing exam candidates to get their results by text or email. The service is now part of the exam experience for thousands of students each year.
Successive campaigns have built numbers steadily, each year exceeding targets set, and the previous year’s registrations.
SAM is SQA's digital presence. Her helpful, knowledgeable and irreverent approach has been enlightening and entertaining candidates since 2008. Visit - www.mysqa.info
Ushare is a new platform that allows users to share links to learning and teaching materials online. S.O. Creative’s eyecatching creative is drawing new users to the site all the time.
Watch the video here -
The Friends of the RSA came to S.O. Creative to rebrand and relaunch their Schools Art Award. The new website and direct mail campaign has attracted twice as many entries to the competition as the previous year.
The website is designed to reflect RSA's importance in the Scottish art world, not as a venerable body curating the past, but as a dynamic provider of opportunity and support. www.schoolsartaward.com
Now in its second year, the relaunched competition is attracting record numbers of entries from schools the length and breadth of Scotland.
S.O. Creative helped Reservoir Group pull together their corporate communications across eight Group members, from Indonesia to Texas and from Aberdeen to Calgary. Proving that geography is no barrier to good work.
Reservoir Group were bought over by ALS in 2013. As with any takeover, there was a period of dramatic change, not least in communications. S.O. Creative were able to create a new brand style for ALS Oil & Gas in a matter of days, based on the ALS communications guidelines.
This revolutionary functional peptide gel creates new opportunities for cell biology. S.O. Creative developed the new corporate identity and website, and continue to work with the company as they grow.
A completely redesigned site makes engaging with Biogelx easier than ever, and is already attracting record numbers of enquiries. www.biogelx.com
The New York - based Ulijn Lab came to S.O. Creative to develop a new corporate identity on the stnregth of our work with their associate company Biogelx. This is now being rolled out now.
It may surprise that most of the leather used on the world's aircraft comes from the East End of Glasgow. We were tasked with developing a marketing strategy that would confirm Muirhead as the Number 1 aviation leather supplier.
Our very first job was to develop a suite of marketing materials for the world's biggest estate agent in Scotland.
The Oscar and Fitch website has been a source of great amusement to customers, of sales to the client and of awards to S.O. Creative, including Best Copywriting and Best Website. Visit www.oscarandfitch.com
When Oscar + Fitch were selected to launch the new AlessiEyes collection of eyewear in the UK, S.O. Creative were on hand to help. The event was publicised to the trade and supported by a new website designed to reflect the quality of the brand. Visit www.alessieyes.co.uk
S.O. Creative have been working with Strathclyde University Incubator and Gabriel Investments to help turn new thinking into new businesses.
A new corporate identity, website and promotional materials are helping The Sandwich Factory grow into new markets.
This innovative proximity alert app and device means you never have to lose touch with your belongings. S.O. Creative developed the new name and logo for the product and are now working on further marketing.
We helped develop and test a joint promotion between The Woodland Trust Scotland and The People's Postcode Lottery to build support in Dumbarton, with excellent results.
We are proud of SQA's new brand, but we're also proud of the work we did for them before. We have been working with them since 2006. after all.
Datura is hi tech tool designed to allow investors to make more informed market decisions. S.O. Creative's unique approach helped them stand out in a numbers-dominated marketplace.
We developed a name and identity, based on extensive research, for the DSA's new road awareness award for 14 to 17 year olds.
We worked with Unity founders to develop a corporate identity that reflected their important work in supporting various projects for children.
Over 25 years experience heading up successful
business, marketing and fund-raising projects on
both the agency and client side.